What I Didn’t Expect When I Started Paying Attention

I’ve been trying to change the same habit for about a decade. Every afternoon around 3pm, I’d reach for something sweet. If you’ve ever tasted a Yum Yum from Greggs, you’ll understand why this particular habit was so persistent. For years, I told myself I’d stop. Tomorrow. Next week. After this project finishes. The cycle […]

It’s the System And HiBob Fixes the System

One of the most uncomfortable truths in business is that performance reflects the systems people are forced to work inside. Operations teams drown in manual tasks because workflows aren’t standardised.HR teams chase accuracy because data lives in seven different places.CFOs question headcount plans because the numbers don’t match reality.Strategy leaders make decisions using dashboards that […]

The Hidden Cost of Old People Systems

According to McKinsey’s 2025 Global Survey, 88% of organisations now use AI in at least one business function, but only one in three have scaled it beyond pilot stage.It’s evidence that adoption alone does not equal readiness. Most organisations that want to survive know they need an AI strategy, and many want to benefit from […]

The Real Reason AI Doesn’t Deliver

The strange thing about adopting AI in business is this: the technology keeps getting smarter and more prevalent, yet the outcomes in many companies stay exactly the same. Nothing changes, except the budget line. And the reason has very little to do with AI itself. AI behaves like a magnifying glass. It amplifies clarity, it […]

Before You Buy an AI Tool: The Three Gaps Derailing Business AI Adoption

The mismatch between AI excitement and AI execution is widening.  Many of us have rushed into pilots, bought licences, and spun up “AI working groups,” but still struggle to see meaningful impact.  Here is the uncomfortable truth hiding in plain sight: Many organisations plug AI into systems they don’t fully understand. The result is then […]